Evaluate category trends to stay ahead of changing product preferences
Key Steps
1. Accessing the Dashboard 0:00
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Navigate to GreenEdge.
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Choose either the Analyst Suite or Business Suite.
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For this example, select the Analyst Suite and open the Category Dynamics Dashboard.
2. Understanding Dashboard Tabs 0:24
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Familiarize yourself with the four tabs:
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Category Dynamics: Overview of all categories.
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Dried Cannabis: Focus on flowering and pre-roll.
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Cannabis Extracts: Focus on extracts and vape.
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Edible Cannabis: Focus on edibles like candy, chocolates, and beverages.
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3. Setting the Time Frame 0:53
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Set the dashboard to focus on the last six months.
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Exclude the current month to analyze completed months for accurate trend tracking.
4. Analyzing Vape Trends 1:08
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Scroll to the vape section to view overall trends.
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Review sizes purchased, subcategory performance, and thread types.
5. Customizing Data Aggregation 1:21
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Use the trended visuals to aggregate data.
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Default is set to weekly; change to monthly if preferred.
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Select metrics for success tracking (e.g., retail sales or EQ units).
6. Identifying Successful Subcategories 1:51
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Observe which subcategories are performing well (e.g., distillate cartridges, live resin cartridges, etc.).
7. Analyzing Month-over-Month Changes 2:06
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Use the visual below to analyze month-over-month changes.
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Select specific subcategories (e.g., live resin disposables) for detailed comparison.
8. Filtering by Pack Size 2:33
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Change the view to analyze pack sizes within selected subcategories.
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Filter the dashboard to focus on live resin disposables.
9. Investigating Growth Drivers 3:21
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Examine which pack sizes are driving growth (e.g., one gram products).
10. Drilling Down into Brand Performance 3:34
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Right-click on visuals to drill down by brand.
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Analyze which brands are succeeding in specific pack sizes.
11. Reviewing Raw Sales Data 4:11
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Use the same drill-down process to view raw sales data.
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Assess total retail sales and other relevant metrics.