--- title: Top Brands description: Overview  The Top Brands Dashboard provides cannabis brands, producers, and retail dispensary managers with a detailed analysis of brand performance, market share, and in-store performance. This tool --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Top Brands **Overview**  The Top Brands Dashboard provides cannabis brands, producers, and retail dispensary managers with a detailed analysis of brand performance, market share, and in-store performance. This tool enables professionals to identify whitespace opportunities, benchmark their brand portfolio against competitors, and track performance across key metrics.  ***Use Cases***  - **Cannabis Brands & Producers**:  - - Monitor market share and sales performance for top brands.  - - Identify growth trends and key competitors.  - - Assess brand availability and shelf velocity to optimize sales strategies.  - **Retail Dispensary Managers**:  - - Benchmark top-selling brands to enhance inventory selection.  - - Identify the highest velocity and most available brands.  - - Use in-store performance insights to align offerings with customer demand.    **Using the Dashboard**  - **Filters**:  - - **Geography**: Select specific states or regions to analyze performance.  - - **Brand/Category/Product Filters**: Drill down into specific brands, categories, pack sizes, strains, and more.  - - **Date Aggregation**: Analyze performance by day, week, month, quarter, or year.  - **Interactive Features**:  - - View geographic performance using interactive maps.  - - Drill down into top brands using dynamic bar charts and tables.    **Key Metrics Available**  - **Snapshot Metrics**:  - - **Total Retail Sales**: Overall sales performance in dollars.  - - **Total Pack Units**: Total number of product packs sold.  - - **Total EQ Units**: Equivalent unit sales for products.  - - **Pack ARP**: Average Retail Price per pack.  - - **EQ ARP**: Average Retail Price per equivalent unit.  - - **Total Brands**: Total number of brands analyzed.  - **Top Brands Share**:  - - **Top 10 Brands Dollar Share of Market**: Breakdown of market share held by top brands versus the rest of the market.  - **Top Brands by Sales**:  - - Comparison of **Total Retail Sales** vs. **Total Pack Units** for leading brands.  - **In-Store Performance**:  - - **Top 15 Highest Velocity Brands**: Based on dollar velocity and unit velocity.  - - **Top 15 Most Available Brands**: Availability by percentage across stores.  - - **Highest Share of Shelf (% of Products and Sales)**: Share of products and sales occupied by the top brands.  - **Top Brands by Trends**:  - - **Weekly Performance**: Top brands by total sales on a weekly basis.  - - **% Change Year-over-Year**: Highlights brands with the highest growth compared to the previous year.  - **Top Brands Extracts Table**:  - - Detailed performance breakdown including:  - - - **Total Retail Sales**, **Pack Units**, **EQ Units**, **Dollar/Unit Velocity**, **Pack ARP**, **List Prices**, and **Share Metrics**.    **Insights**  - **Brand Performance**: Analyze the leading brands based on total sales and units sold.  - **Market Share**: Understand the top brands’ dominance compared to the rest of the market.  - **Velocity & Availability**: Identify which brands have the highest shelf velocity and in-store presence.  - **Growth Trends**: Pinpoint brands with the largest year-over-year percentage changes to identify rising competitors.    **Pro Tips**  - Use **geographic filters** to compare performance across regions.  - Combine **velocity metrics** with **availability** to assess a brand's demand versus presence.  - Track **weekly trends** to monitor brand momentum and adjust sales strategies accordingly.    **Support**  For additional help or tutorials, access the **Metric Glossary & Video Tutorials** link available within the dashboard.