---
title: Retail Sales Tracking Data Methodology
description: A brief overview of our Retail Sales Tracking methodology.
---

[Back to home](https://hubspot-sandbox.bdsa.com/knowledge)

- [ Retail Sales Tracking
  
  
  
  ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) 
    - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides)
    - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking)
    - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive)
    - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases)
    - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs)
    - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides)
    - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview)
    - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides)
- [ Sales Enablement
  
  
  
  ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) 
    - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides)
    - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview)
    - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases)
- [ Consumer Insights
  
  
  
  ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) 
    - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview)
- [ Market Forecast
  
  
  
  ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) 
    - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides)
    - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes)
    - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview)
- [ Retail Data Share Partners
  
  
  
  ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) 
    - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports)
- [ Getting Started
  
  
  
  ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) 
    - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources)
    - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products)

# Retail Sales Tracking Data Methodology

## A brief overview of our Retail Sales Tracking methodology.

![image-png-Sep-06-2022-05-14-51-22-PM-1](https://hubspot-sandbox.bdsa.com/hs-fs/hubfs/Knowledge%20Base%20Import/image-png-Sep-06-2022-05-14-51-22-PM-1.png?width=206&name=image-png-Sep-06-2022-05-14-51-22-PM-1.png)

BDSA Retail Sales Tracking (RST) is derived from transaction-level data from thousands of anonymized data feeds combined with multiple other data sources including E-Comm data and Partner data sources. Once that data is in-house, we clean, code, categorize, anonymize, and project that data to a 100% representation of each state market. We use a mix of technology and human resources to clean and project the data, as well as use outside partner and public data to help us get to that market representation.  

  

  

![image-png-Sep-06-2022-05-14-51-22-PM-2](https://hubspot-sandbox.bdsa.com/hs-fs/hubfs/Knowledge%20Base%20Import/image-png-Sep-06-2022-05-14-51-22-PM-2.png?width=206&name=image-png-Sep-06-2022-05-14-51-22-PM-2.png)

  

 The data feeds BDSA sources are primarily through retailers that have directly opted into sharing their point of sale data with us. Through this data, we take care to ensure we have a representative panel for geography, size of store, and management size, to project to an accurate picture of the entire market. With the addition of other supplemental data partners, BDSA is able to cover, on average, more than 80% of stores in a market. This data flows through our proprietary  processes, resulting in the authoritative source of market data on product attributes, pricing, brand share, innovation, and more.