---
title: Pricing Assistant
description: Overview  The Pricing Assistant Dashboard is a powerful tool designed for cannabis industry professionals, including brand managers, producers, and retail dispensary managers, to analyze pricing strat
---

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# Pricing Assistant

***Overview*** 

The **Pricing Assistant Dashboard** is a powerful tool designed for cannabis industry professionals, including **brand managers, producers, and retail dispensary managers**, to analyze pricing strategies and market trends. By understanding price dynamics across the market, users can optimize pricing to maximize revenue, improve sales velocity, and remain competitive. 

***Using the Dashboard*** 

- **Select a Territory**: Filter by state, region, or county to focus on specific geographic markets. Click "Apply Changes" to refresh the data. 

- **Select Brands & Price Types**: Use dropdowns to analyze specific brands or price types (e.g., **Original List Price** and **Purchase Price**). 

- **Performance Metrics**: The dropdown under “**Performance Metric**” allows users to toggle between different key metrics to customize their analysis. 

- **Trending Pricing Insights**: Visualize changes in pricing, sales, and velocity over time to identify trends and opportunities. 

 

***Key Metrics Available*** 

The **Performance Metric** dropdown includes the following options: 

- **Dollars** 

- Tracks total dollar sales associated with pricing bands or specific price points. 

- Helps identify which price ranges contribute most to revenue. 

- **Units** 

- Measures product sales volume (units sold) across different pricing levels. 

- Allows users to identify high-performing price points based on consumer demand. 

- **Dollar Velocity** 

- Measures the speed at which products generate revenue relative to their availability. 

- Ideal for identifying the most profitable price points in terms of sales efficiency. 

- **Unit Velocity** 

- Tracks the rate at which product units sell across locations. 

- Helps benchmark product movement to optimize inventory and pricing strategies. 

 

***Insights Provided by the Dashboard*** 

- **Percent of Sales by Price Band**: View the distribution of product sales across different pricing tiers to identify sweet spots in pricing. 

- **Brand Pricing Trends**: Compare a brand’s average **Original List Price** and **Purchase Price** to market averages to assess competitiveness. 

- **Sales Lift by Discount**: Measure the impact of discounts on sales and unit movement, enabling precise promotional planning. 

- **Trending Metrics**: Monitor changes in **Dollars**, **Units**, **Dollar Velocity**, and **Unit Velocity** over time to align pricing strategies with market demand. 

 

***Pro Tips*** 

- Use **Dollar Velocity** and **Unit Velocity** to identify price points that maximize sales efficiency. 

- Compare **% of Sales on Discount** to market benchmarks to ensure discounts are driving value without eroding margins. 

- Analyze the **Sales Lift by Discount** section to optimize promotions and understand how price reductions influence consumer behavior. 

 

***Support*** 

For further details, access the **Pricing Assistant Metric Glossary & Video Tutorials** link provided within the dashboard. 

The **Pricing Assistant Dashboard** ensures cannabis brands and retailers have the data-driven insights needed to optimize pricing strategies, improve performance, and stay ahead in a competitive market.