---
title: Price Tier Brand Analysis
description: Overview  The Price Tier Brand Analysis Dashboard evaluates brand performance across Value, Mid-Tier, and Premium price tiers. It allows cannabis brands, producers, and retail managers to assess prici
---

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# Price Tier Brand Analysis

**Overview** 

The Price Tier Brand Analysis Dashboard evaluates brand performance across Value, Mid-Tier, and Premium price tiers. It allows cannabis brands, producers, and retail managers to assess pricing strategy, market positioning, and sales contribution relative to competitors. 

 

**Price Tiers** 

Products are classified into key pricing tiers: 

- **Value**: At or below the 25th percentile price for the same month, state, channel, category, and pack size. 

- **Mid-Tier**: Between the 25th and 75th percentile price range. 

- **Premium**: At or above the 75th percentile price range. 

**Other Tiers**: 

- **Low Sample**: Products with fewer than 20 SKUs or priced under $1. 

- **Single Price**: Products where price percentiles are identical. 

 

**Key Metrics Available** 

- **Pricing Metrics**: 

- - **Value Tier ARP**: Average Retail Price for Value tier products. 

- - **Mid-Tier ARP**: Average Retail Price for Mid-Tier products. 

- - **Premium ARP**: Average Retail Price for Premium products. 

- - **Overall ARP**: Combined average retail price across tiers. 

- **Sales Metrics**: 

- - **Contribution of Sales by State**: Breakdown of sales by price tier at the state level. 

- - **Contribution of Sales by Category**: Sales distribution across Value, Mid-Tier, and Premium tiers within product categories. 

- - **Contribution of Sales by Pack Size**: Price tier distribution for popular pack sizes. 

- - **Brand Evaluation Metrics**: 

- - **Brand’s ARP Index vs Market**: Measures how a brand’s ARP compares to the market average by price tier. 

- - **Brand’s % of Total Products vs Market**: Comparison of product distribution in tiers relative to the market. 

- - **Brand’s % of Total Sales vs Market**: Comparison of sales share by price tier relative to the market. 

- **Product Trends**: 

- - **Product Counts by Tier**: Number of products classified within Value, Mid-Tier, and Premium tiers over time. 

- - **Sales Trends**: Retail sales trends across price tiers (month, quarter, or year). 

 

**Insights** 

- **State and Category-Level Performance**: Identify which price tiers dominate product sales and counts across states and categories. 

- **Brand Competitiveness**: Compare a brand’s pricing and sales share with the market or specific competitors. 

- **Price Index Analysis**: Determine if a brand’s pricing is above or below the market average for each tier. 

- **Sales and Product Distribution**: Analyze how sales and product counts are distributed across Value, Mid-Tier, and Premium segments. 

 

**Pro Tips** 

- Use the **Competitor Filter** to benchmark your brand’s pricing strategy against key competitors. 

- Combine **Brand ARP Index** with **Sales Contribution** to identify opportunities for pricing adjustments. 

- Monitor **Product Counts and Sales Trends** over time to assess changes in tier performance. 

 

**Support** 

For additional help or tutorials, access the **Metric Glossary & Video Tutorials** link available within the dashboard.