--- title: My Store Benchmark description: Benchmark your managements performance vs the total market --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # My Store Benchmark ## Benchmark your managements performance vs the total market ### Table of Contents Key Questions Answered Snapshot Retailer vs Market - Trending Retailer vs Market Assortment Retailer vs Market Top Brands & Products ### Key Questions Answered - What is my managements share of the market? - Are my locations growing in revenue faster or slower than the market? - How are my products priced vs the market? - What are the highest selling brand and products in the market? How does that compare to my highest selling brands and products? - I'm looking to expand product offerings in a certain category. What is trending in the market that I don't currently have on my shelves? ### Snapshot ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-08-00-07-5099-PM.png) Snapshot across the top is reflective of the selected management or location. - The second row is the comparison of the top rows to the total market tracking retailer share and ARP index - Indexing is price relative to market, based in the value +- percentage points from 100 - For example, an ARP index of 167 means that the retailers ARP is 67% higher than the market average. - An ARP index of 95 means the retailers ARP is 5% less than the market average. - An ARP index of 100 means the retailers ARP is exactly the same as the market average. - This works best when looking at a specific category or brand for the most actionable insights *Note: If you have locations in multiple states, be sure to filter to a  single state to get the most accurate comparison of share.* ### Retailer vs Market - Trending ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-08-25-01-9451-PM.png) Follow month to month growth and decline of a management vs the market. - Helps to track if sales changes in a specific management or location is being driven from overall market changes or is unique to the management ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-08-27-42-8778-PM.png) Track overall share of the market at a management or location level. - If expanding locations under a management, track how the expansion impacts the managements total share of market - Filter to a specific location to see how marketing and promotional efforts impact the location's share ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-09-28-48-5215-PM.png) Follow pricing trends within your stores vs the market. - Most useful when filtered more granularly, like to a specific category or brand. ### Retailer vs Market Assortment ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-09-31-39-7121-PM.png) Compare overall category % of retail sales and % of products in a management vs the market. - Helps identify internally if there's an oversupply of a certain category that isn't generating enough sales, as well as being able to compare successes in a certain category vs market trends. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-09-33-30-2000-PM.png) Get more granular insights of sales, units, and price at a category level comparison. ### Retailer vs Market Top Brands and Products ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-09-35-46-4774-PM.png) Compare top performing brands in a management vs the market - Identify opportunities of popular brands that can be added to a store's assortment ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-09-38-44-2832-PM.png) Look at additional KPIs and a customized list using the top brands and products tables - Defaulted to 20 and 50, but can be increased ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-17-2023-09-39-34-4414-PM.png) - Additionally can assess lower performing brands and products in your assortment compared to that of the total market to see if performance is unique to your store or a growing trend.