---
title: Metric Glossary
description: Definitions for common BDSA metrics
---

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# Metric Glossary

## Definitions for common BDSA metrics

- **Total Retail Sales: **total projected dollar sales.
- **Total Pack Units**: total projected unit sales.
- **Total EQ Units**: total projected equivalized units to the gram. 
    - Only available for flower.
    - Ex: 3.5g of flower would count as 1 pack unit and 3.5 EQ units
- **Pack ARP**: also called "purchase price". The average purchase price of an item after discounts and before taxes.
- **EQ ARP**: The average purchase price of an item after discounts and before taxes equivalized to the gram.  
    - Only available for flower.
- **Dollar Velocity**: dollars per store per day in stores that it’s selling on days that it sold. 
- **Unit Velocity**: units per day in stores that it’s selling on days that it sold. 

- **Original List Price**: the menu listed price before any menu listed discounts are applied. 

- - Unit weighted when aggregated
    - EX: if 3 products are originally listed for $20 but one of them is on sales for $15, only the original prices are counted so the average of the 3 would be $20.  

- **Average List Price**: the average menu list price including discounted items. 

- - Unit weighted when aggregated. 
    - EX: if 3 products are originally listed for $20 but one of them is on sales for $15, the average list price would be $18.33, (20+20+15/3).  

- **Discounted List Price**: the menu list price only of items that are on discount.  
    - Unit weighted when aggregated. 
    - EX: if 3 products are originally listed for $20 but one of them is on sales for $15, only the discounted product is counted so the average is $15.  
- **Availability**: the % of doors and item can be found in 
    - EX: if a brand is in 9/10 stores, the availability is 90%.
- **ACV**: all commodity volume. the weighted availability of an item when the size of the store is considered.  
    - A measure of dollars rather than doors.
    - EX: if a brand is in 9/10 stores, the availability is 90%, but if those 9 stores only account for 50% of the total dollar volume in that market, the ACV is 50%.
- **Share of Shelf**: the % of a total shelf that a brand or item makes up. Also called "SOS"  
    - EX: if a store has 100 items on shelf and 25 of those items belong to brand A, then brand A's share of shelf is 25%
- AIC: average items carried. The average number of items in a store belonging to a brand. 
    - EX: if brand A has 5 products in store A and 7 items in store B, then their AIC would be 6. Only counts stores that carry the brand.
- **Lift**: the % difference in dollar/unit sales when an item is on discount vs when it is not on discount.  

- - Discount depth is measured by the **menu listed discount**, not final purchase price. 
    - Discount only counts for the difference between original and discounted price being >= 5%

- **Most Common Price**: The price seen most frequently. 

- - Not averaged and not weighted by units.