--- title: Market Overview description: Overview  The Market Overview Dashboard offers a comprehensive, high-level view of cannabis market dynamics, providing professionals with actionable insights into category performance, pricing trends, --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Market Overview **Overview**  The *Market Overview Dashboard* offers a comprehensive, high-level view of cannabis market dynamics, providing professionals with actionable insights into category performance, pricing trends, and brand-level data. Designed for cannabis brands, producers, and retail dispensary managers, this dashboard supports data-driven decision-making to refine strategies, optimize inventory, and identify growth opportunities in a competitive market.    **Use Cases**  - **Cannabis Brands & Producers**:  - - Analyze retail sales, pack units, and pricing trends to identify high-performing product categories.  - - Evaluate multi-state and multi-category brand performance to refine market positioning.  - - Discover emerging product trends through detailed analysis of sales velocity and brand share.  - **Retail Dispensary Managers**:  - - Assess total retail sales and trending cannabis categories to optimize product offerings.  - - Monitor average retail price (ARP) by pack size to fine-tune pricing and promotion strategies.  - - Benchmark performance of top brands and identify regional trends to align with consumer demand.    **Key Metrics Available**  - **Market Performance Metrics**:  - - **Total Retail Sales**: Aggregate dollar value of all sales.  - - **Total Pack Units**: Total product pack units sold.  - - **Average Retail Price (Pack ARP)**: The average price per pack.  - - **Total Brands**: Number of distinct brands in the market.  - - **Multi-State Brands**: Brands operating across multiple states.  - - **Multi-Category Brands**: Brands spanning multiple product categories.  - **Category Insights**:  - - **Category Mix**: Share by product category (e.g., Flower, Vape, Edibles, Pre-Roll).  - - **Category Trends**: Weekly performance trends for each category over time.  - - **Category Pricing**:  - - - Average Retail Price (ARP) across product categories.  - - - Category-level velocity metrics.  - **Brand-Level Insights**:  - - **Trending Brand Counts**: Brand growth segmented by operator type (Multi-State vs. Single-State Brands).  - - **Brand Presence**:  - - - Share of brand presence by type.  - - - Count of brand types by state.  - - **Brand Sales**:  - - - Total sales trends over time for top brands.  - - - Weekly % change in sales.  - **Trended Metrics**:  - - Trended Total Retail Sales by date aggregation (Day, Week, Month, Quarter, Year).    **Insights**  - **Market Trends**: Identify leading product categories and monitor their sales share over time.  - **Category Pricing & Velocity**: Compare category-level pricing to evaluate demand and market competition.  - **Brand Performance**: Track top-performing brands, assess growth trends, and analyze regional brand distribution.  - **Sales Performance**: Leverage trending retail sales data to spot seasonal shifts and emerging opportunities.    **Pro Tips**  - **Use Filters**: Customize analysis by state, category, pack size, and brand to meet specific business objectives.  - **Identify Opportunities**: Compare category ARPs and brand performance to inform product pricing and promotional strategies.  - **Benchmark Trends**: Utilize multi-category and multi-state brand metrics to gauge competitive positioning.    **Support**  For additional assistance or tutorials, refer to the *Metric Glossary* or access *Video Tutorials* linked within the dashboard.