--- title: Innovation description: Insight into new brand and product launches in the past 90 days --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Innovation ## Insight into new brand and product launches in the past 90 days ### Table of Contents [Key Questions Answered](https://hubspot-sandbox.bdsa.com/knowledge/innovation#KQA) [New Products & Brands](https://hubspot-sandbox.bdsa.com/knowledge/innovation#new-brands) [Top Product Characteristics](https://hubspot-sandbox.bdsa.com/knowledge/innovation#product-char) [Innovation Extracts](https://hubspot-sandbox.bdsa.com/knowledge/innovation#extracts) ### Key Questions Answered - What brands are launching new items? - I'm looking to launch a new product line. What types of products are launching in my market, and how successful have they been? - What new brands are growing in my market and play in my brand's category? - I'm looking to stock new brands on my shelf. What new brands are launching that I can reach out to? ### New Products & Brands ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-26-2023-04-24-31-5037-PM.png) Snapshot of all the new products and brands that did not exist in BDSA's data catalog before the past 90 days of published BDSA data, along with a ranked visual of the top recently launched products and brands based on total retail sales. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-26-2023-05-31-04-3526-PM.png) View the count of new products and brands by category. - Use to track what categories are experiencing the most new growth and innovation. - Helps to target categories of interest going into the attribute section. ### Top Product Characteristics ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-26-2023-05-51-14-4682-PM.png) Evaluate the attribute commonality among new products and their performance in the market.  - Use this visual to evaluate what pack sizes are gaining total sales for new products in the market - due to the number of pack sizes, we recommend filtering to a specific category ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-26-2023-06-04-33-1607-PM.png) View the total sales and number of products selling that specific strain for flavor for the top 10 strains and flavors across new markets. - Layering in number of products on top of total sales helps to measure if multiple products are innovating on that strain, leading to high sales volume, or if one new product is selling that strain and there's room to innovate further with that strain. ### Innovation Extracts ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-26-2023-06-39-00-1436-PM.png) ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-26-2023-06-37-39-7038-PM.png) Evaluate the trending top KPIs for the new products and brands across a selected period.