---
title: How do I Demand Plan for Holidays?
description: Using the BDSA Seasonality Dashboard to plan for holiday sales spikes
---

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# How do I Demand Plan for Holidays?

## Using the BDSA Seasonality Dashboard to plan for holiday sales spikes

 

### Key Steps

 

**Access the Seasonality Dashboard** 0[:00](https://loom.com/share/a051cce518b5424ab0cba8e7e3c333da?t=0)

![generated-image-at-00:00:00](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/39f036c245504492b0c4ed96f28690d8)

- Navigate to the Analyst Suite.
- Select the Seasonality Dashboard.
- Click on the Holiday tab to focus on holiday trends.

 

**Analyze Sales Trends** 0:26

![generated-image-at-00:00:26](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/2e3420ed93d84952853a857de5bd83a8)

- Review the last 13 months of sales data for your specific area (e.g., Illinois).
- Understand overall seasonality dynamics using the Day of Week and Seasons tab.

 

**Identify Key Holiday Days and Weeks** 0:45

![generated-image-at-00:00:45](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/83737b66ed724e3eae5fbdd122ba061b)

- Compare sales on actual holiday days (e.g., Black Friday, Green Wednesday).
- Analyze average daily sales for holiday weeks (e.g., week of 420) to prioritize stock and discounts.

 

**Evaluate Sales vs. Non-Holiday Sales** 1:21

![generated-image-at-00:01:21](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/637836d49a2a4a4eabef565beb21ffe8)

- Look at incremental sales increases during holidays compared to non-holidays.
- For example, during the week of 420, sales were 40% higher than non-holidays.

 

**Assess Discounting Trends** 1:47

![generated-image-at-00:01:47](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/b9cc4768a6d04e059796de55d661d7fe)

- Review discount metrics year by year.
- Analyze how discounts differ on holidays versus non-holidays (e.g., deeper discounts on 420).

 

**Examine Product Sale Percentages** 2:26

![generated-image-at-00:02:26](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/9389ac29f95543d0a66da32cd992075e)

- Check the percentage of products on sale versus not on sale by discount grouping.
- Understand average discount depths for different holidays.

 

**Review Raw Data by Category** 2:50

![generated-image-at-00:02:50](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/655b7c3c451645308e260306dcea3bf1)

- Look at average daily sales by category for each holiday.
- Use indices to compare holiday sales against non-holiday weeks.

 

**Export Data for Further Analysis** 3:25

![generated-image-at-00:03:25](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/b064a1dc05644c898903a43ea3f9a45b)

- Utilize the export tool to download data for a deeper analysis of trends over time.