---
title: "Getting Started: Consumer Insights"
description: Creating and Utilizing Consumer Insights Dashboards
---

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# Getting Started: Consumer Insights

## Creating and Utilizing Consumer Insights Dashboards

 

### Key Steps

**Accessing the Consumer Insights Dashboards** 0:00

![generated-image-at-00:00:00](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/0843cacfa36d455fb1c6125b3e2f7856)

- Navigate to PDSA's Consumer Insights Dashboards.
- Familiarize yourself with the layout and available data.

 

**Understanding Survey Frequency and Data Waves** 0:12

![generated-image-at-00:00:12](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/dee94bb15a5d4edeb68c31a0c628e681)

- Note that surveys are conducted biannually, providing historical data.
- Default view shows the most recent survey wave.

 

**Exploring Consumer Segments** 0:32

![generated-image-at-00:00:32](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/173e413912ca44538de3e945ed27c6f2)

- Review data on:
  
    - Recent consumers (last six months)
    - Acceptors (non-consumers open to cannabis)
    - Rejectors (non-consumers against cannabis)
- Analyze trends over time to observe changes in attitudes and purchase habits.

 

**Utilizing Cannabinoid-Specific Dashboards** 1:11

![generated-image-at-00:01:11](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/4ea1cc4d352a4a5daa03353b7b3d80dc)

- Access cannabinoid-specific dashboards focusing on:
  
    - Hemp-derived THC
    - Delta-9
    - Other cannabinoids
- Review consumer types and purchasing behaviors.

 

**Defining Your Market** 1:20

![generated-image-at-00:01:20](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/b65397f962cc4d82844a0a5037be45af)

- Use the filter options to select your market:
  
    - Default is North America; choose U.S. or Canada as needed.
    - Specify levels of legalization (adult use, medical, CBD only).

 

**Narrowing Down Demographics** 1:57

![generated-image-at-00:01:57](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/b4fc2f4eb39548e98111d88e396f4963)

- Access the demographics and usage section to filter by:
  
    - Gender
    - Income
    - Generation
    - Usage reasons and methods.

 

**Analyzing Sample Sizes** 2:33

![generated-image-at-00:02:33](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/649b540ec09341d088740ea093bfc0de)

- After applying filters, review the number of respondents:
  
    - Check sample sizes for consumers, acceptors, and rejectors.

 

**Accessing Question Details** 2:56

![generated-image-at-00:02:56](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/dc1d3ec2aa9944a29b22d8a25d03a925)

- Click the question mark in visuals to view specific questions asked.
- Use the support tab to download a PDF for detailed question breakdowns and demographic sampling.

### Notes

- Ensure you are using the most recent wave of data for accurate insights.
- Be mindful of sample sizes when analyzing demographic groups to avoid skewed interpretations.