--- title: Finding the Optimal Price Point and Discount description: Determine optimal pricing for products using BDSA's pricing assistant and dashboard tools. --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Finding the Optimal Price Point and Discount ## Determine optimal pricing for products using BDSA's pricing assistant and dashboard tools. ### Key Steps **Step 1: Access Pricing Assistant** 0:00 ![generated-image-at-00:00:00](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/2b9c86c1249e4452a4028e5d198ab652) - Navigate to BDSA's Business Suite. - Locate and open the Pricing Assistant tool.   **Step 2: Utilize Pricing Dashboard** 0:09 ![generated-image-at-00:00:09](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/f7031bed5f8f48c2a3d374b0c2dd9315) - Access the Analyst Suite. - Go to Pricing Strategy and select Pricing Overview. - Review the data behind pricing recommendations.   **Step 3: Specify Pricing Parameters** 0:21 ![generated-image-at-00:00:21](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/80f6ab6b1f3a49a4bd0f2dc6a8d4e97b) - Identify product types, brands, sizes, and locations. - Focus on the lowest category level and pack size for your brand.   **Step 4: Analyze Market Pricing** 0:31 ![generated-image-at-00:00:31](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/5262f63f8ae949658abe869881d9ae08) - For example, analyze 1 gram distal disposables in Southern California. - Determine the most common price for your brand and compare it to the market.   **Step 5: Evaluate Dollar Velocity** 0:41 ![generated-image-at-00:00:41](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/3c7f333ee1494fb1b4a16209dc9df310) - Identify the price point that maximizes dollar velocity (dollars per store per day). - Use the scatter plot to visualize dollar velocity across different prices.   **Step 6: Adjust Pricing Strategy** 1:07 ![generated-image-at-00:01:07](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/548b47ea7f5d4a49a225b5bf491d1ec1) - Consider adjusting prices based on dollar velocity insights. - Identify if higher prices yield better sales performance.   **Step 7: Assess Discount Effectiveness** 2:23 ![generated-image-at-00:02:23](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/8ce2ede9d3464899a279949f5b482c63) - Review the lift in sales by discount over the last 13 weeks. - Compare sales performance when products are discounted versus when they are not.   **Step 8: Identify High Frequency Discounts** 3:08 ![generated-image-at-00:03:08](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/fcfde651c8c7497187977abca214e320) - Analyze which discounts are most frequently applied. - Determine if these discounts are positively or negatively impacting sales.   **Step 9: Optimize Pricing Decisions** 3:27 ![generated-image-at-00:03:27](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/f03e89678d3b4017b6775f10194348fc) - Decide whether to maintain higher prices without discounts or lower prices with discounts based on sales data.   **Step 10: Trend Analysis** 3:44 ![generated-image-at-00:03:44](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/e402550ada6940cfb2c4bf394b44dda6) - Track pricing trends over time. - Analyze how pricing relates to dollars, units, velocity, or unit velocity.