---
title: Find a Brand's Rank in a Market or Category
description: Leverage BDSA's tools to evaluate rank across multiple metrics
---

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# Find a Brand's Rank in a Market or Category

## Leverage BDSA's tools to evaluate rank across multiple metrics

 

### Key Steps

**Step 1: Access the Brand Analysis** [0:00](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=0)

![generated-image-at-00:00:00](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/8c74197d12bf41979840ae3ec69b33b0)

- Navigate to the Analyst Suite.
- Select 'Brand Analysis' to access the brand performance metrics.

 

**Step 2: Use the Brand Spotlight Dashboard** [0:15](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=15)

![generated-image-at-00:00:15](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/12113b2dbc814d9aa91896405a2407a6)

- For a high-level overview, go to the Business Suite.
- Open the 'Brand Spotlight Dashboard' to view rank information.

 

**Step 3: Select State and Brand** [0:23](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=23)

![generated-image-at-00:00:23](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/43c4f0b4cdb24e59b0ba32222990ab1e)

- Choose the relevant state from the dropdown menu.
- Select the brand you want to analyze to populate the data.

 

**Step 4: Review Overall Rank Summary** [0:32](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=32)

![generated-image-at-00:00:32](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/f2d17027f960446fabcab02b9855546a)

- Look at the summary section to see the overall rank for the selected time period.

 

**Step 5: Track Rank Over Time** [0:38](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=38)

![generated-image-at-00:00:38](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/34150f13163d41048b8592e2ff5e766c)

- Utilize the tracking feature to monitor rank changes over time.
- Analyze rank by category for brands in multiple categories.

 

**Step 6: Select Metrics for Rank Quantification** [0:47](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=47)

![generated-image-at-00:00:47](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/b921543c94394b3eaa3358b22132d762)

- Scroll to the metrics section.
- Choose the metric (default is retail sales) to quantify the rank.

 

**Step 7: Analyze Weekly Rank Data** [0:57](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=57)

![generated-image-at-00:00:57](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/a167b4339c144a8eb7a73b4daeb381a7)

- Review the weekly aggregated rank data across selected states.

 

**Step 8: Explore Category Overview** [1:04](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=64)

![generated-image-at-00:01:04](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/917cc41d11864c32ba1fe74c6d781d9f)

- Scroll down to the category overview section.
- Select the desired metric to view rank by category.

 

**Step 9: Review Additional Performance Metrics** [1:14](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=74)

![generated-image-at-00:01:14](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/5842782fcb8045059611319e47223ce7)

- Check other performance indicators such as total sales volume, rank by velocity, and unit price.

 

**Step 10: Compile Report Card for Brand Performance** [1:20](https://loom.com/share/dfcbcd2462d3464e98609485e7e1cfa6?t=80)

![generated-image-at-00:01:20](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/6a3c4370e5d543888a4c385dc7c936ce)

- Use the gathered data to create a comprehensive report card on brand performance.