Category Forecast

Break down category level forecasted sales for the US and Canada

Note that forecasted numbers included in the below screenshots are out of date and should not be actioned upon

What category is expected to grow the most over the next 5 years in my market(s)?
My brand specializes in ingestibles and is looking to expand to new markets in the coming year. What markets are ingestibles expected to be the most popular?
A new market recently legalized and my brand is evaluating if we should expand there once sales begin. Are the categories my brand plays in expected to sell well?

Snapshot gives a high level look at the entire market. Utilize filters to get quick insight into forecasted sales for a year, market, or category.

Understand the changing shift in channels products will be selling in as more markets change regulations.

Use the date filter for Market Share by Channel to see how share will change between Adult Use and Medical as regulation state to state changes.
Follow the year to year trend of data across Medical and Adult Use. Use the forecasted data to understand when market regulation will shift and what impact that will have across channels.

Dive deeper into Adult Use vs Medical by breaking down which markets will have the largest share in the selected year and/or category.

Use the date filters to view shifting share as regulations shift state to state between Medical and Adult Use.
Use the Sales by Channel visual to see when regulation is expected to change for a state, then filter to that year to see what the impact will be on the entire Adult Use and Medical markets to understand how dominant the new market will be in that new channel vs other markets.

Swap between Adult Use and Medical to see the forecasted share and total sales in each level 2 category.

Utilize filters for the market of interest to see how certain categories are expected to grow and strategize your brand's product assortment in that market.

Export category level forecast by market for internal analysis.

Export total market Adult Use, Medical, and Illicit forecasts for internal analysis.

Note that category level filters do not apply to this visual