--- title: Brand Performance description: Overview  The Brand Performance Dashboard provides an in-depth analysis of individual brand performance, competitive positioning, and market benchmarks. This tool enables cannabis professionals to eva --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Brand Performance **Overview**  The Brand Performance Dashboard provides an in-depth analysis of individual brand performance, competitive positioning, and market benchmarks. This tool enables cannabis professionals to evaluate brand trends, identify growth opportunities, and compare performance against market competitors.  ***Tabs***  - **Brand Performance**  - **Competitive Analysis**  - **ROM Comparison (Brand vs Market)**  - **Brand Exports**    **Brand Performance** ***Purpose***  This tab delivers a detailed view of a brand’s performance over time, including metrics like retail sales, pack units, and velocity. It allows for a granular breakdown by state, category, and product type.  ***Key Metrics***  - **Retail Sales**: Total sales generated by the brand.  - **Pack Units & EQ Units**: Total product packs and equivalent units sold.  - **Dollar & Unit Velocity**: Brand sales relative to distribution and inventory levels.  - **Market Share**: Brand's percentage contribution to total market sales.  ***Insights***  - **Trended Brand Retail Sales**: Analyze sales performance over time (by state, region, or category).  - **Category Contribution**: View the share of retail sales and product count across categories like Flower, Edibles, Vape, etc.  - **Price Analysis**: Compare original list prices vs retail sales across categories.  **Competitive Analysis**   ***Purpose***  This tab provides tools to compare a brand’s performance against competitors, focusing on market share, pricing, and state/category trends.  ***Key Metrics***  - **Retail Sales & Market Share**: Comparison of brand performance across states or categories.  - **Brand Rank**: Evaluate ranking changes (increase, decrease, or stable) based on retail sales.  - **Pricing Metrics**:  - - **Original List Price**: Base pricing for brands.  - - **Discounted List Price**: Average pricing after applied discounts.  ***Insights***  - **State Comparison**: Analyze brand performance across different states.  - **Category Comparison**: View retail sales share for a brand within specific product categories.  - **Rank Trends**: Track changes in brand rankings over time relative to competitors.    **ROM Comparison (Brand vs Market)** ***Purpose***  This tab allows brands to benchmark their performance against the rest of the market (ROM). It helps identify opportunities where brands outperform or underperform relative to the market.  ***Key Metrics***  - **Brand vs ROM Growth**: Compare brand growth rates with category-level growth.  - **Velocity Metrics**: Assess dollar and unit velocity for the brand compared to the market average.  - **Pricing Metrics**:  - - **Pack ARP vs ROM**: Average retail price per pack compared to the market.  ***Insights***  - **Performance vs Market**: Analyze if a brand is growing faster or slower than the rest of the market.  - **Trending Velocity**: Compare brand velocity to average market velocity across categories.  - **Pricing Index**: Evaluate how a brand’s pricing aligns with or deviates from ROM benchmarks.    **Brand Exports** ***Purpose***  The Brand Exports tab provides a downloadable table of performance metrics, enabling further analysis and reporting.  ***Key Metrics***  - **State-Level Metrics**: Retail sales, pack units, and EQ units broken down by states and timeframes.  - **Velocity Metrics**: Dollar velocity and unit velocity per brand.  - **Market Share**: Share of retail sales, pack units, and equivalent units for each brand.  ***Insights***  - **Customizable Exports**: Generate tailored datasets for detailed analysis.  - **State & Category Reports**: Export performance metrics across multiple geographies and product segments.    **Pro Tips**  - Use **date aggregation filters** (day, week, month, quarter, year) to spot trends over specific time periods.  - Compare **Brand Performance vs ROM** to identify opportunities for strategic adjustments.  - Utilize **competitive analysis tools** to track how your brand ranks and evolves in key markets.    **Support**  For additional help or tutorials, access the **Metric Glossary & Video Tutorials** link available within the dashboard.