--- title: Brand House Overview description: An overview of the brand house environment, owned brands, and how they compare to each other --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Brand House Overview ## An overview of the brand house environment, owned brands, and how they compare to each other ### Table of Contents [Key Questions Answered](https://hubspot-sandbox.bdsa.com/knowledge/brand-house#KQA) [Brand House Filter](https://hubspot-sandbox.bdsa.com/knowledge/brand-house#Filter) [BDSA Verified Brand Houses Snapshot](https://hubspot-sandbox.bdsa.com/knowledge/brand-house#pc-snapshot) [State Brand House Sales](https://hubspot-sandbox.bdsa.com/knowledge/brand-house#by-state) [BDSA Brand House Export](https://hubspot-sandbox.bdsa.com/knowledge/brand-house#export) ### Key Questions Answered - How is my brand house performing compared to other brand houses? - What is my brand house's market share vs. all independent brands? - What brand houses are growing and declining in the market over time? - What brands are most prominent in my brand house portfolio? What brands are most evident in my competitor's portfolio? ### Brand House Filter Use the "Include Other Brand Houses" filter to select if you'd like the "other" brands, which are all non-brand house-owned brands. When selected: - Both (default): Includes all - True: Include only brand house-owned brands - False: Include only non-brand house-owned brands ![](https://hubspot-sandbox.bdsa.com/hs-fs/hubfs/Knowledge%20Base%20Import/image-png-Sep-19-2023-08-57-24-5405-PM.png?width=154&height=94&name=image-png-Sep-19-2023-08-57-24-5405-PM.png) ### BDSA Verified Brand Houses Snapshot ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-25-2023-08-29-57-7601-PM.png) An overview of KPIs specified to brand houses. Filter to specific markets and categories to understand the diversity of brands in particular markets and categories using the total market snapshot as a benchmark. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-06-36-05-4914-PM.png) View all BDSA-verified brand houses, ranked by the select metric in the above drop down. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-06-35-18-3509-PM.png) Rank brand houses by growth vs the same period in the previous year rather than top total sales to track up and coming brand houses. - Comparison is the same time period for the previous year. - Ex: selecting January - March 2023 in the date filter will compare to January - March 2022 - Hover over any of the bars to see current period and same period previous year total sales ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-06-39-18-0529-PM.png) - Use the "Set Minimum Previous Year Sales" toggle to only see brand houses that fit a certain sales volume the year before what is selected in the date filter. - Ex: only wanting to see top brand growth among well established brands by setting the previous year minimum to a higher number than if doing an analysis on newer brands by setting it lower. - Default is 1000 to avoid overinflated % change for very small previous year brand sales ### Tops Brands Extracts ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-25-2023-08-34-31-0732-PM.png) A trended monthly view of market share for all brand houses. - Use the "Include Other Brand Houses" filter to remove "Other" from the comparison chart ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-06-40-26-5533-PM.png) Tip: This works best when filtered to a particular market or category or when selecting a few brand houses to compare. ### State Brand House Sales ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-25-2023-08-35-48-2729-PM.png) ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-25-2023-08-36-58-8755-PM.png) Two different views show all brand houses in a specific state and all states in which a brand house sells. Use these to understand a brand house's distribution and how many brand houses are in each state. ### BDSA Verified Brand Houses Export ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-06-42-25-7283-PM.png) Exportable trended table with main KPIs of each parent company ranked by total dollar sales. - Rank is based on total retail sales and relative to the month, so rank will change month to month