--- title: Retail Basket Brand Dynamics / Retail Basket Brand House Dynamics description: Provides a deeper look at a brand’s in store performance vs competitors --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Retail Basket Brand Dynamics / Retail Basket Brand House Dynamics ## Provides a deeper look at a brand’s in store performance vs competitors ### Table Of Contents [Key Questions Answered](https://hubspot-sandbox.bdsa.com/knowledge/basket-brand-dynamics-/-basket-brand-house-dynamics-1#KQA) [Overview](https://hubspot-sandbox.bdsa.com/knowledge/basket-brand-dynamics-/-basket-brand-house-dynamics-1#Overview) [Brand Evaluation](https://hubspot-sandbox.bdsa.com/knowledge/basket-brand-dynamics-/-basket-brand-house-dynamics-1#brand-eval) *Please note these dashboards are only available for Retail Data Sharing Partners who subscribe to Basket Analytics* ### Key Questions Answered - What brands are bought most frequently in my store(s)? - I'm doing an assortment evaluation and want to optimize the brands I'm selling in each category. Which brands are producing the largest basket size in each category? - I like to set my owned brand prices at a higher discount than brands wholesaling into my store. What is my ARP compared to other brands? - A wholesalers reached out asking if I want to restock their products. How has their brand performed against the average of all brands across my locations? ### Overview ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-22-2023-03-48-49-3644-PM.png) Use these widgets to track [ basket size and basket penetration](https://help.bdsa.com/basket-metric-glossary)** **across available time periods. - Top 10 Most Bought Brands represents the top 10 brands in the most number of transactions. - Top 10 Avg Basket Size represents the top 10 brands that, on average, are in baskets with the largest transaction subtotal. ### Brand Evaluation ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-21-2023-07-09-37-3827-PM-1.png) Use brand filter to track [Daily Baskets per Store](https://help.bdsa.com/basket-metric-glossary) overtime in total, as well as by category for your brand. - Compare the number of baskets your brand can be found in across an extended time period - Track impact of brand launch, new product line, and category expansion by measuring impact to purchase frequency. ![](https://hubspot-sandbox.bdsa.com/hs-fs/hubfs/Knowledge%20Base%20Import/image-png-Sep-12-2023-06-03-13-4207-PM-1.png?width=688&height=176&name=image-png-Sep-12-2023-06-03-13-4207-PM-1.png) Use the brand filter to track [brand penetration](https://help.bdsa.com/basket-metric-glossary) and [basket size](https://help.bdsa.com/basket-metric-glossary) over time for your brand at all category levels using the category toggle above the visuals. - Use these visuals to create brand strategy around which products are being bought the most vs increasing the overall purchase size. - If a brand is not selected, basket penetration will be 100% and basket size will reflect the entire category. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-22-2023-03-58-03-9408-PM.png) Use the brand filter to select your brand, then select up to 3 competitors to see how you compare to your competitors. - Compare overall [average basket size](https://help.bdsa.com/basket-metric-glossary) as well as breaking down which states your competitors are in (depending on subscription) and their performance. - If a brand or competitor is not picked, it'll return "null". ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-21-2023-07-55-14-4623-PM-1.png) Use the Index vs Actual tab changer to see where your and your competitors' relative basket size and ARP compared to all brands, as well as what your actual[ basket size](https://help.bdsa.com/basket-metric-glossary). What is an [index](https://help.bdsa.com/basket-metric-glossary)? - An index represents the % above or below the metric you're comparing against. - Ex: if the basket size index is 105 compared to all brands, then baskets with that brand in it are 5% larger than average. If your index is 95, then it’s 5% smaller. If your index is 100, it’s exactly the same as the average. - Use indexing to inform directionally what % higher or lower you are than the average. Use actuals to complete the story by seeing the raw numbers ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-21-2023-07-59-34-1451-PM-1.png) Total Items per Basket will reflect both the average total number of items in a basket containing the selected brand and category, as well as how many of those items belong to that brand. - In the above example, baskets that contains the selected brand's edibles average about 8 items per basket across all categories. Of those 8 items, about 28% on average belong to that brand's edible items. - This information can be utilized to understand what brand's are pushing a larger total basket and what brands account for the majority of items in a basket when purchased. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-21-2023-08-03-09-3455-PM-1.png) Brand Penetration tracks the total % of transactions for that category that the selected brand can be found in. - Ex: there are an average of 116 edibles baskets per day per store, and the selected brand can be found in, on average, 4% of those baskets - Overlay this information with total purchase frequency, basket size, and items per basket to understand what brands are popular, drive consumers to purchase more, and/or drive larger total transactions.