---
title: Basket Analytics
description: BDSA’s enhanced Basket Analytics dashboards provide a deeper data on basket value and basket composition across the whole store and within a brand or category.
---

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# Basket Analytics

## BDSA’s enhanced Basket Analytics dashboards provide a deeper data on basket value and basket composition across the whole store and within a brand or category.

### Table of Contents

[About BDSA Basket Analytics](https://hubspot-sandbox.bdsa.com/knowledge/basket-analytics#about)

[Dashboards](https://hubspot-sandbox.bdsa.com/knowledge/basket-analytics#dashboards)

[For Retailers](https://hubspot-sandbox.bdsa.com/knowledge/basket-analytics#for-retailers)

[For Manufacturers/Brands](https://hubspot-sandbox.bdsa.com/knowledge/basket-analytics#for-brands)

### About BDSA Basket Analytics

BDSA’s enhanced Basket Analytics dashboards provide a deeper data on basket value and basket composition across the whole store and within a brand or category. Retailers and manufacturers will develop winning cross-selling and up-selling strategies to accelerate growth and maximize overall store and brand sales.

This dashboard includes a rolling 13-month view of unprojected* data across BDSA’s entire category hierarchy. The data will be updated every Thursday with data on a 10 day lag from the publishing day (Ex: if the data is refreshed on Thursday August 4th, the data posted to Greenedge will be through July 24th.)

** Note that because this data is unprojected, it is not aggregated up to the total SOI that you will commonly see in other BDSA retail sales tracking dashboards.*

### Dashboards

- [Basket Overview](https://help.bdsa.com/basket-overview-dashboard) 
    - An overview of basket metrics by state and category
- [Basket Brand Dynamics](https://help.bdsa.com/basket-brand-dynamics-/-basket-brand-house-dynamics) 
    - Provides a deeper look at a brand’s in store performance vs competitors
- [Basket Brand House Dynamics](https://help.bdsa.com/basket-brand-dynamics-/-basket-brand-house-dynamics) 
    - Provides a deeper look at a brand house’s in-store performance vs competitors
- [Basket Date Dynamics](https://help.bdsa.com/basket-date-dynamics) 
    - Tracks how purchase behavior changes on different days of the week, seasons of the year, and holidays vs non-holidays
- [Basket Contents](https://help.bdsa.com/basket-contents) 
    - Visualizes which categories make up a basket and drive the most purchases
- [Basket Cross Category Analysis](https://help.bdsa.com/basket-cross-category-analysis) 
    - Track how often categories, brands, and products are purchased together

### For Retailers

- Maximize store sales through basket diagnostics
- Develop category and brand cross-selling strategies
- Optimize assortment and maximize shelf space
- Grow the overall basket size through better basket understanding, identifying upsell opportunities, and budtender training

### For Manufacturers/Brands

- Maximize brand sales through basket diagnostics
- Identify an action on basket affinities to drive innovation and product portfolio management
- Develop strong retailer sales stories to gain optimal shelf-space
- Optimize marketing mix and promotional planning

Note: Extensive filter panel options are available on the right-hand side of each dashboard page. They can be applied to customize data for easy analysis according to the client’s needs and interests.

 

 