BDSA’s enhanced Basket Analytics dashboards provide a deeper data on basket value and basket composition across the whole store and within a brand or category.
Table of Contents
About BDSA Basket Analytics
BDSA’s enhanced Basket Analytics dashboards provide a deeper data on basket value and basket composition across the whole store and within a brand or category. Retailers and manufacturers will develop winning cross-selling and up-selling strategies to accelerate growth and maximize overall store and brand sales.
This dashboard includes a rolling 13-month view of unprojected* data across BDSA’s entire category hierarchy. The data will be updated every Thursday with data on a 10 day lag from the publishing day (Ex: if the data is refreshed on Thursday August 4th, the data posted to Greenedge will be through July 24th.)
* Note that because this data is unprojected, it is not aggregated up to the total SOI that you will commonly see in other BDSA retail sales tracking dashboards.
Dashboards
- Basket Overview
- An overview of basket metrics by state and category
- Basket Brand Dynamics
- Provides a deeper look at a brand’s in store performance vs competitors
- Basket Brand House Dynamics
- Provides a deeper look at a brand house’s in-store performance vs competitors
- Basket Date Dynamics
- Tracks how purchase behavior changes on different days of the week, seasons of the year, and holidays vs non-holidays
- Basket Contents
- Visualizes which categories make up a basket and drive the most purchases
- Basket Cross Category Analysis
- Track how often categories, brands, and products are purchased together
For Retailers
- Maximize store sales through basket diagnostics
- Develop category and brand cross-selling strategies
- Optimize assortment and maximize shelf space
- Grow the overall basket size through better basket understanding, identifying upsell opportunities, and budtender training
For Manufacturers/Brands
- Maximize brand sales through basket diagnostics
- Identify an action on basket affinities to drive innovation and product portfolio management
- Develop strong retailer sales stories to gain optimal shelf-space
- Optimize marketing mix and promotional planning
Note: Extensive filter panel options are available on the right-hand side of each dashboard page. They can be applied to customize data for easy analysis according to the client’s needs and interests.