--- title: Top Brands description: A high level look at the ecosystem of brands in a market --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Top Brands ## A high level look at the ecosystem of brands in a market ### Table of Contents [Key Questions Answered](https://hubspot-sandbox.bdsa.com/knowledge/assortment-top-brands#KQA) [Snapshot](https://hubspot-sandbox.bdsa.com/knowledge/assortment-top-brands#snapshot) [Top Brands](https://hubspot-sandbox.bdsa.com/knowledge/assortment-top-brands#brands) [Top Brands Extracts](https://hubspot-sandbox.bdsa.com/knowledge/assortment-top-brands#top-brands-extracts) ### Key Questions Answered - What are the top brands in a market and category? - What top brand has grown the most over the past year? - What is my brand's market share by retail and unit sales? - I'm looking to expand my product assortment to new categories. What categories are mainly dominated by a few brands vs. categories with a more even split of shares? ### Snapshot ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-19-2023-05-34-43-4410-PM.png) Get an overall snapshot of market KPIs. Utilize filters to get high-level insights into a market or category in a specific period. ### Top Brands  ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-05-38-31-7991-PM.png) Evaluate who the top 10 brands are and what % of the market they account for. - It can be utilized to understand how dominant some of the big brands are in a market or category. - Can be utilized especially with the category filters to understand barrier to entry in a category or specific attribute. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-25-2023-08-17-37-4080-PM.png) Evaluate YTD retail sales for the top 10 brands compared to where retail sales were the previous YTD. *Note that this always shows the most recent YTD and is not impacted by the date filter.*   ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-25-2023-08-18-51-2597-PM.png) View the top 10 brands by retail sales by month to see how the top brands evolve and shift over time. ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-05-24-21-4083-PM.png) Rank brands by growth vs previous year rather than top total sales to track up and coming brands. - Comparison is the same time period for the previous year. - Ex: selecting January - March 2023 in the date filter will compare to January - March 2022 - Hover over any of the bars to see current period and same period previous year total sales ![](https://hubspot-sandbox.bdsa.com/hs-fs/hubfs/Knowledge%20Base%20Import/image-png-Oct-13-2023-05-32-16-0059-PM.png?width=453&height=193&name=image-png-Oct-13-2023-05-32-16-0059-PM.png) - Use the "Set Minimum Previous Year Sales" toggle to only see brands that fit a certain sales volume the year before what is selected in the date filter. - Ex: only wanting to see top brand growth among well established brands by setting the previous year minimum to a higher number than if doing an analysis on newer brands by setting it lower. - Default is 1000 to avoid overinflated % change for very small previous year brand sales ### Tops Brands Extracts ![](https://hubspot-sandbox.bdsa.com/hubfs/Knowledge%20Base%20Import/image-png-Sep-25-2023-08-20-21-3811-PM.png) Track main KPIs among the top N selected brands - Use the added filter for customizable brand rankings (*Top N*, *Bottom N*, *Top Percentile*, or *Bottom Percentile*). - Top 50 brands by default *Note: we do not recommend selecting over 100 brands as this can cause long load times. For more detailed information of all brands, please use the Custom Extracts dashboard*