--- title: Assortment Category Dynamics description: "Overview  The Assortment Category Dynamics Dashboard provides detailed insights into cannabis category performance across various product types: Dried Cannabis, Cannabis Extracts & Vape, and Edible Ca" --- [Back to home](https://hubspot-sandbox.bdsa.com/knowledge) - [ Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking) - [ Analyst Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-user-guides) - [ Rapid Retail Sales Tracking ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#rapid-retail-sales-tracking) - [ Retail Sales Tracking Dashboard User Guides (archive) ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-dashboard-user-guides-archive) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#key-features-use-cases) - [ Retail Sales Tracking FAQ's ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-faqs) - [ Analyst Suite - Basket Analytics User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#analyst-suite-basket-analytics-user-guides) - [ Retail Sales Tracking Overview ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#retail-sales-tracking-overview) - [ Business Suite User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/retail-sales-tracking#business-suite-user-guides) - [ Sales Enablement ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement) - [ Sales Enablement Dashboard User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-dashboard-user-guides) - [ Sales Enablement Overview ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#sales-enablement-overview) - [ Key Features & Use Cases ](https://hubspot-sandbox.bdsa.com/knowledge/sales-enablement#key-features-use-cases) - [ Consumer Insights ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights) - [ Consumer Insights Overview ](https://hubspot-sandbox.bdsa.com/knowledge/consumer-insights#consumer-insights-overview) - [ Market Forecast ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast) - [ Market Forecast User Guides ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-user-guides) - [ Market Forecast Release Notes ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-release-notes) - [ Market Forecast Overview ](https://hubspot-sandbox.bdsa.com/knowledge/market-forecast#market-forecast-overview) - [ Retail Data Share Partners ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners) - [ Retailer Reports ](https://hubspot-sandbox.bdsa.com/knowledge/retail-data-share-partners#retailer-reports) - [ Getting Started ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started) - [ GreenEdge Training and Resources ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#greenedge-training-and-resources) - [ Overview of BDSA and our Products ](https://hubspot-sandbox.bdsa.com/knowledge/getting-started#overview-of-bdsa-and-our-products) # Assortment Category Dynamics **Overview**  The *Assortment Category Dynamics Dashboard* provides detailed insights into cannabis category performance across various product types: **Dried Cannabis**, **Cannabis Extracts & Vape**, and **Edible Cannabis**. This dashboard allows cannabis brands, producers, and retailers to analyze trends, optimize inventory, identify whitespace opportunities, and understand category growth dynamics at a granular level.    **Tabs**  ***1. Assortment Categories (Overview)***  This tab provides a high-level summary of category performance, sales dynamics, and retail trends.    **Use Cases**  - **Cannabis Brands & Producers**:  - - Identify top-performing categories and product pack sizes.  - - Analyze sales velocity, unit growth, and ARP (Average Retail Price) across key product levels.  - - Track category mix trends over time to refine product assortment strategies.  - **Retail Dispensary Managers**:  - - Optimize product offerings based on trending categories and pack sizes.  - - Identify whitespace opportunities to expand or diversify product inventory.  - - Monitor category growth by dollar and unit velocity to align with consumer demand.    **Key Metrics Available**  - **Total Retail Sales**: Overall sales across categories.  - **Pack Units and EQ Units**: Units sold for each product type.  - **Total Brands and Products**: Total number of active brands and product SKUs.  - **Category Mix**: Proportion of sales by product category (e.g., Flower, Vape, Edibles).    ***2. Dried Cannabis***  This tab focuses on performance dynamics for the **Flower** and **Pre-Rolled** categories.  **Key Insights**:  - **Snapshot Metrics**:  - - Total Retail Sales for Flower and Pre-Rolled categories.  - - Pack Units, EQ Units, and ARP for both product types.  - **Pack Size Analysis**:  - - Total Retail Sales by Flower Pack Size.  - - Trending sales and velocity by pack size.  - **Top Flower & Pre-Roll Strains**:  - - Top 50 strains by total retail sales.  - **Sales and Pricing Trends**:  - - Comparison of ARP, original list price, and discounted price by pack size.    ***3. Cannabis Extracts & Vape***  This tab provides insights into **Concentrates** and **Vape** product categories.  **Key Insights**:  - **Snapshot Metrics**:  - - Total Retail Sales, Pack Units, and ARP for both Extracts and Vape categories.  - - Brand count for each product type.  - **Pack Size & Dollar Velocity**:  - - Dollar velocity and retail sales trends across pack sizes.  - - Category-level performance by “Live” vs. “Non-Live” products.  - **Top Strains & Brands**:  - - Top 50 Extract and Vape strains by total retail sales.  - **Trending Performance**:  - - Trends in ARP, unit sales, and dollar velocity segmented by item weight and pack size.    ***4. Edible Cannabis***  This tab focuses on performance for **Confections, Chocolates, and Beverages** within the Edible category.  **Key Insights**:  - **Snapshot Metrics**:  - - Total Retail Sales, Units, and ARP for:  - - - Confections  - - - Chocolates  - - - Beverages  - **Category Share**:  - - Dollar share of candy, chocolate, and beverage categories.  - - Top-performing candy and chocolate types.  - **Pack Size & Flavor Trends**:  - - Pack size trends by retail sales and velocity.  - - Top 50 flavors by total retail sales.  - **Sales by Cannabinoid Mix**:  - - Breakdown of retail sales by cannabinoid mix (THC, CBD, etc.).  - **Brand Growth**:  - - Category-level brand and product growth trends.    **Insights Across All Tabs**  - **Category Trends**: Identify which product categories, pack sizes, and strains are driving the highest sales and units.  - **Velocity Metrics**: Analyze dollar and unit velocity to identify high-performing products.  - **Pricing Dynamics**: Compare ARP, original list price, and discount pricing across pack sizes.  - **Top Products**: Focus on top-performing SKUs and brands for Flowers, Extracts, Vapes, and Edibles.  - **Growth Opportunities**: Use whitespace and category growth insights to optimize product offerings.    **Pro Tips**  - Use **Snapshot Metrics** to understand high-level category performance quickly.  - Leverage **Pack Size and Velocity Analysis** to identify pricing and promotional opportunities.  - Monitor **Brand Growth and Trends** to align with top-selling flavors, strains, and cannabinoid mixes.    **Support**  For additional help, refer to the *Metric Glossary* or access *Video Tutorials* linked within the dashboard.